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Privacy Policy

Last Updated: August 2026

Simply Good Food Ltd ("SGF," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or interact with our services.

We collect various types of information in the following ways:

Personal information you provide

  • When creating an account (name, email, phone number, delivery address)
  • When signing up via Single Sign-On (SSO) such as Google, Facebook or Apple ID
  • Payment details (processed securely by third-party payment providers)
  • Customer support interactions

Information we automatically collect

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, order history, time spent on the app)
  • Location data (if enabled for delivery services)

Information from third parties

  • Authentication data from SSO providers
  • Marketing and advertising partners

We use your information to:

  • Process and deliver your orders
  • Improve and personalise user experience
  • Offer customer support and resolve issues
  • Communicate promotions, offers and updates
  • Ensure security and fraud prevention
  • Analyse website and app performance

We do not sell your personal data. However, we may share it with:

  • Delivery partners for order fulfilment
  • Payment processors for secure transactions
  • SSO providers for authentication
  • Service providers for analytics and marketing
  • Legal authorities when required by law

We implement appropriate security measures to protect your data. While we strive for secure data transmission, no method is 100% secure. Please use strong passwords and keep your login credentials confidential.

  • Access & update: You can review and update your personal information in your account settings.
  • Delete account: You may request account deletion by contacting us.
  • Marketing preferences: Opt out of promotional emails at any time.
  • SSO login management: Manage SSO authentication settings within your third-party account settings.

We use cookies to enhance user experience, analyse site traffic and enable personalised content. You can manage cookie preferences in your browser settings.

We retain your data for as long as necessary to fulfil our services or comply with legal obligations. Inactive accounts may be deleted after a certain period.

We may update this policy periodically. Any changes will be posted on our website with the updated effective date.

For questions or concerns regarding this policy, contact us at:

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